ActiveInsight accelerates Marketing Automation by Segmenting, Adapting and Engaging with anonymous, top-funnel prospects.

Marketing automation tools focus their messages, engagement offers and nurturing efforts on email campaigns. The effectiveness of these email campaigns is limited, since it misses out on ~98% of your online prospects.

The main obstacles to the effectiveness of Marketing Automation tools are:

1. Presenting targeted marketing messages to top-funnel, anonymous prospects based on their intent and potential.

2. Engaging and converting top-funnel prospects based on their digital body language.

3. Interacting and engaging relevant prospects at the right time, while they are still on-site and in context.

Why do these obstacles exist?

1. More than 98% of your online prospects are anonymous. That’s a fact. You can't send them an email, because you don't have it.

2. A prospect's current online behavior, organization name and organization sector can tell you a lot about the intent and potential, but its only relevant if you can micro-segment and auto-react to that prospect in real-time.

3. Today’s B2B prospects have more options and more info than ever before. If they gave you their attention and are visiting your website and you're trying to interact via email, you've lost your chance. When they’re in your site they are focused and in context. When they get your email, they've already moved on to a different task, having lunch or talking on the phone.

That’s why so many of our customers are using ActiveInsight to accelerate their Marketing Automation efforts and to optimize customer acquisition. We provide the ability to target and engage top-funnel, anonymous prospects based on current interests and potential and the ability to use current and previous knowledge to auto-engage mid-funnel prospects at the right time, when they are focused on their problem and reviewing your solution.

Read more or contact us to learn more about Marketing Automation Acceleration.