Real-time Visitor Segmentation

ActiveInsight can detect specific intentions, digital behavior and demographics such as the organization, sector and location of your online prospects, and match them to specific marketing segments and campaigns.

With ActiveInsight, you can easily define micro-segments of online prospects, based on location, organization and actual digital behavior.

Here are a few examples of micro-segments:

 > Visitors from a specific region, who visited a specific product page on your site.


 > Visitors from financial organizations (e.g., banks, insurance), who googled for specific search terms. 
 

 > Visitors who clicked one of your Google ads and visited your products page.
 

ActiveInsight's ability to micro-segment online visitors in real-time, even if they are anonymous, provides marketing and sales teams with a focused view of relevant prospects and the ability to target adaptive content and specific engagement offers that drive more prospects through your funnel and convert relevant online visitors into marketing-qualified leads.

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