Benefits

Real-time Campaign and Customer Experience Management

ActiveInsight provides online prospect micro-segmentation, based on various parameters. This means that your online prospects are automatically segmented, in real-time, based on their intent, their potential and your business goals. Micro-segmentation can then be used for real-time targeted marketing for top-funnel, anonymous prospects or real-time sales engagement offers. It can also be used to analyze the efficiency of specific content or traffic source for a designated segment.

Targeting high-potential prospects and producing qualified leads has always been a difficult and expensive task, and even if you outsourced it, it's still expensive, time-consuming and inaccurate. At the end of the day, you wind up wasting time on emails and cold calls that frustrate your sales teams instead of focusing their efforts on the hottest, most relevant prospects.
 

What if you could deliver the right message to the right prospect at the right time?
 

What if you could automatically engage sales-ready prospects based on their actual interests and potential?

"ActiveInsight generated qualified leads, helped us focus our sales efforts on the most relevant prospects and improved our deal-closing ratio." A. Mifano, VP Sales, Magic Software, Israel

Automatic Lead Generation and Qualification

ActiveInsight's software as a service (SaaS) detects, qualifies and reacts to hot online prospects. Reactions are based on visitor behavior, interests, relevance and potential.
 

With ActiveInsight, you can:

• Micro-segment online prospects
• Auto-qualify higher potential prospects from the rest of the pack
• Generate qualified leads automatically
• Get real-time sales intelligence on hot prospects
• Boost engagements, downloads and registrations
• Engage auto-qualified anonymous prospects with focused, on-screen messages or calls to action
• Improves inside-sales efficiency with targeting automation and scoring
   

Focus Your Efforts

ActiveInsight auto-qualifies your online prospects and turns anonymous traffic into qualified leads. It lets you focus on relevant, sales-ready prospects, because you know their current interests.

Adaptive Content

Real-time, segment based Adaptive Content is what makes ActiveInsight so unique and effective. Unlike other tools that provide tons of statistics, ActiveInsight provides focused and relevant information about prospect behavior, and reacts to targeted prospects based on their actual potential and behavior while they are still on your web site.

Auto-pilot

ActiveInsight automatically segments, adapts and engages relevant online prospects based on your definitions and their actual current behavior.

Regional sales teams can receive real-time email alerts of qualified prospects based on the prospect’s region and interests.

Turning Insight into Action

High-potential prospect behavior and real-time micro-segmentation trigger email alerts and on-screen adaptive reactions. Reactions are displayed to online prospects while they're still on site, offering a meeting, demo, white paper or any other relevant content. These actions hook anonymous prospects and convert them into qualified leads!

Main Features

• Lightweight software as a service (SaaS)
• Easily integrated in your web site
• Rich back-office system that helps filter hot prospects
• Adaptive content for special offers, branding and personalized content
• Automatic or 1-minute, ad-hoc reaction definition
• Target prospects based on their region, organization, sector, interests and level of activity
• Real-time email alerts to designated sales teams
• Leverages real-time micro-segmentation
  

Contact us to learn more.