Real-time Campaign and Personalization Management

ActiveInsight's Adaptive Marketing Platform provides eCommerce organizations with real-time campaign and personalization management. Organizations can micro-segment, adapt, and auto-engage their online busyers based on the buyers behavior and intent.

With ActiveInsight, Ecommerce websites can target specific, high-potential visitors and funnel them to relevant products, propose attractive special offers based on current behavior and significantly increase their online conversion rates. ActiveInsight can also correlate existing product catalogs for reccomendations.

ActiveInsight can also detect micro-trends in long tail products. Once discovered, ActiveInsight can promote specific products to accelerate trends and tipping points.

Ecommerce websites, especially large ones, serve very high numbers of concurent visitors. They are also very sensitive to their performance as it affects user experience and Google rank directly. These facts make it hard for large, high-throughput Ecommerce website to efficiently use dynamic special offers and behavioral targeting. Since most of the existing behavioral targeting systems are based on client side java-script they tend to add significant "weight" on all of the site's pages resulting in slower loading times, degraded customer experience and lower rank in search engines.

Unlike its standard SaaS offering, ActiveInsight offers large Ecommerce website a server side deployment option that eliminates most of the client side scripting and provides real-time behavioral targeting for conversion improvement coupled with application level visibility. When specific behavioral patterns are matched, ActiveInsight injects the appropriate content before the page loads assuring minimal effect on performance.


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